There are two basic types of creative consultants; helicopters and vending machines.

The helicopters fly around the landscape zooming in to investigate and backing off to get a more representative panoramic view.

The vending machines tend to be inert until someone shoves money in the slot.
Then they produce a lot of buzzing, whirring and clanking, and out pops a solution.
It is invariably similar to the last one and will be similar to the next. The only difference being that the next solution will be even staler.